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IRON SHARPENS IRON
Proverbs 27:17. As iron sharpens iron, so one person sharpens another. You get better because of the people next to you, and they get better because of you. It's why nobody trains alone here, and why the last round always gets finished.
OUR STORY
MEET ADAM RICE, FOUNDER
Adam played college sports. When it ended, he didn't just miss the games, he missed the people. The teammates who knew when you were coasting and made you show up on the days you didn't want to. If you played anything growing up, you know that feeling. And you know how hard it is to find again. So in 2013 he built a place for it in Myrtle Beach, South Carolina. A coach who learns your name in the first five minutes. A group that notices when you're not there. That same room is now open in cities all over the country, and one of them is probably near you.
OUR COMMUNITY
WHAT THE NAME MEANS
ISI® stands for Iron Sharpens Iron. You get better because of the people around you, and they get better because of you. That's why every session is coached, not streamed. Why you train in a group, not a queue. And why the person next to you is the reason you finish the last round.
MEET ADAM RICE
Adam founded ISI® in 2013 and opened five facilities in Myrtle Beach before franchising the model in 2019. He still writes the standard every location trains to.
“The accountability, trust, and talent that sport team members hold for each other is how championships are won.”
WE RISE AS ONE.
Everyone is an athlete.
Athletic Based Training isn't only for people who play sports. It's for anyone who wants to move well for the next forty years.
A coach changes everything.
Every session is led by a certified coach who sets your load for the day.
Fifty minutes is enough.
Programmed so that when you leave, it's done.
Nobody trains alone.
Iron Nation is a community, not a member list.
WHERE WE ARE NOW.
2013Founded in Myrtle Beach, SC
2019Began franchising
50+Locations across the country
20,000+Athletes training weekly
RECOGNIZED
- Inc. 5000, fastest growing private companies in America
- Entrepreneur Emerging 150
- Entrepreneur Top 500 Franchises
